On Tuesday, Apple announced the results of its most recent quarter, posting net income of $7.8 billion on revenues of $42.4 billion. But the firm sold fewer iPhones, iPads, Macs, and Apple Watches than it did a year ago, for the second quarter in a row.
Sales of tablets fell 10 percent in 2015, and almost 15 percent in the fourth quarter,according to the market researchers at IDC. But sales of so-called “detachable tablets” hit a record high in the year, with Microsoft Surface falling behind Apple’s iPad Pro.
Apple held its keynote this week where it announced a myriad of products and one such device, the iPad Pro, is targeted at productivity focused individuals.