Microsoft Partner Benefits Intact for Now but Change is in the Air

by Tony Redmond

Microsoft dug themselves out of a pit of pain last Friday when they reversed the decision to nix some popular partner benefit just before the Inspire conference in Las Vegas. However, the world is changing and the cloud is where the action is. Microsoft pays to deliver services from the cloud and that cost must be either absorbed internally or transmitted to partners. That simple fact makes it sure that difficult conversations await in the future.