Microsoft opened the doors for its Build conference registration today and if you were planning on attending, the event is now sold-out. Much like it has done in prior years, the conference hit peak capacity quickly with the event selling out after sixty-seconds.
Of course, it wouldn’t be a Microsoft event without a little bit of drama. The registration page immediately began showing that the event was already ‘wait listing’ those who were trying to register first which created confusion for those attempting to secure their tickets. After about forty-minutes of uncertainty from those who were first to sign-up, Microsoft began sending confirmations to those on the wait list that their registration was accepted.
For those who are not able to attend in person, the company will be streaming parts of the show and Steve Guggenheimer notes that they are looking to expand capacity for the event next year.
Also changing this year is the that Microsoft is not giving-away any hardware. In prior years, they have handed out Xbox Ones, HP Spectre x360s, phones and more. The company may still have something up its sleeve but clearly it’s not a new machine for those who are able to attend.
The agenda for the show will become more clear as we get closer to March 30 but expect HoloLens and Windows 10 to be a focus point. With the company pushing heavily upon Universal apps, a type of application that can run on any of the company’s devices including the Xbox One, expect to hear more about improved functionality of the development framework.
Build is a big event for Microsoft, not only in terms of attendance, but it also sets the tone for the remainder of the year in terms of what the company will be working on internally. Those who are able to attend the technical sessions are also able to receive technical information about current products as well as what the company will be delivering this year.