Google Adds In-App Messaging to Firebase

Posted on by Jamie McGibbon in Cloud Computing, and Google Cloud Platform

 

When it comes to building and maintaining mobile apps, it’s important that the app is able to communicate various messages to users. This is especially true when it comes to frequent users who spend a great deal of time engaged within an app. And with Firebase In-App Messaging, one of the latest additions to Google’s Firebase platform, developers can provide users with the information they need via native in-app messages.

Firebase In-app Messaging, which was designed to help developers promote engagement within mobile apps, can be used for a variety of purposes. For example, developers may want to configure a trigger that sends a message to users that are browsing a “Pricing” or “Sign Up” page in order to entice them to complete a purchase or to register a user account. In the case of a game, a developer might want to notify a user of available in-app purchases or provide users with hints if they are having trouble completing a level.

In order to actually trigger messages within an app, Firebase In-app Messaging makes use of both Google Analytics for Firebase and Firebase Predictions, which provide a variety of parameters that can be used to determine when a message should be sent.

Some of the available parameters that can be used for triggering a message include the user’s language or country, the version of the app being used, purchases that were made, screens or pages that were visited within the app, as well as what buttons a user may have interacted with. Messages can also be triggered based on predictions of future actions within the app, such as whether a user is likely to make a purchase or not.

While triggering messages based on certain parameters is an important tool to have built into an app, it’s just as important to be able to see how effective the messages were in convincing users to perform a desired action. As such, Firebase In-App Messaging offers analytics tools that developers can use to view the success of their messaging campaigns with reporting that includes metrics such as impressions, clicks, and conversions over time.

Firebase In-App Messaging can be integrated into both iOS and Android apps, with developers being able to send messages in a variety of formats including pop-up modals, banners, and images. Further, developers can customize the look and feel of these messages so that they match the app’s existing color scheme and styling.

When it comes to retaining and converting users, in-app messaging can prove quite useful, especially when messages can be triggered by certain events or actions. With Firebase In-App Messaging, developers can provide users, particularly those who are already engaged with an app, with information regarding the features and options within the app itself, as well as incentives to entice users to continue using the app. This can lead not only to a satisfied user base, but also to an increase in the amount of engagement and conversions within the app.

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