Microsoft is about to start nagging you to get off Windows 7

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  • Mary Jo Foley
    Mary Jo Foley

    Starting in April 2019, Microsoft is going to be showing Windows 7 users periodic pop-up notifications about the looming Windows 7 end-of-support deadline (January 14, 2020). There will be a way to shut these off permanently. Microsoft did the same thing when XP support was about to expire and got a lot of negative pushback for that move. But here we go again… Thoughts, readers? Is this a smart strategy on Microsoft’s part or one likely to do more harm than good?



    The issue lies with each individual customer’s perception and knowledge of Windows 7 vs Windows 10.

    The bottom line is that we all know that Windows 10 beats Windows 7 hands-down.

    However, those that use bespoke applications will be reluctant to migrate, especially if their application works well and/or they do not have the resources to port it to a later version of Windows (or the code simply cannot be ported). Then there are those who are of the opinion that a migration to Windows 10 will be fraught with problems – particularly considering the poor press Microsoft has received over its feature updates despite Microsoft’s assertion that a very small percentage of customers have been affected (and support for updates is free).

    Taking an aggressive stance on anything always gets people’s backs up. Perhaps Microsoft will take a gentler approach this time.

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