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  • I'm a spammer?

    I work for a small company and we do our own everything. We host our own exchange server and we do our own blast emailing. This is a problem when our boss does all he can to send as many bulk emails to as many people as possible. We have a list of about 20000 email addresses and he spends his days spamming as many as he can.

    If I had to guess, I'd say at least 30% are no good. He gets the NDR and goes ballistic because "OMG WE'VE BEEN BLACKLISTED!!!!!!!!!!!!!" Failing to read the "recipient does not exist" in the NDR. However, it turns out that we are now being thrown into the junk mail folders in Yahoo and AOL due to all his willy nilly emailing. This is pretty bad because we deal with a lot of small family companies that rely on free email services like Yahoo and AOL. It's even worse because when the boss's wife (the real boss) does advertisements, she gets an email and when she hits reply, it's moved to the junkmail.

    So enough exposition; this is what I'm here for:
    1. I want to set up a closed loop opt in. This way he can only email people that want to here from him. Unfortunately, I have no idea how to do this. Is there a good place to start? We use Exchange 2007 on Server 2003 R2 SP2.

    2. Is there a way to get off Yahoo's junk email list? Reading their FAQ, I found they recommend separating your marketting email IP from useful email. That leads to the next question.

    3. How? I know you can run email for the same domain on multiple servers, just not how. How do I make sure the marketing email always leaves from one IP and the normal email leaves from the other? However, even if we did add a new server for just marketting, wouldn't that still leave the old IP marked as 'dirty'? So wouldn't I want to change the IP of the existing server? I heard this isn't exactly easy.

    So, I'm looking for the easiest way to fix the problems my boss (and previous IT guy) started. Any one out there have any good suggestions, recommendations or pearls of wisdom?

  • #2
    Re: I'm a spammer?

    Exchange is a poor bulk emailing tool.

    You either need to invest in a bulking emailing application or a bulk emailing service. Both of them should be run on their own IP address with their own domain or sub domain (so if your primary domain is example.com then the bulk could be lists.example.com).

    You will need to do double opt in, so a message will be sent to all recipients and they will have to click on a link to accept the email. A bulk email tool will then deal with the rejects and bounce requests.

    You need either two IP addresses or two connections.
    If you are using your own software then run it on a second server. Do not use Exchange for any part of the application.

    Simon.
    --
    Simon Butler
    Exchange MVP

    Blog: http://blog.sembee.co.uk/
    More Exchange Content: http://exchange.sembee.info/
    Exchange Resources List: http://exbpa.com/
    In the UK? Hire me: http://www.sembee.co.uk/

    Sembee is a registered trademark, used here with permission.

    Comment


    • #3
      Re: I'm a spammer?

      Thanks for the effort, but that really doesn't help me. All you did was give generalities and tell me things I already know.

      We use ACT as our CRM, but I have no idea how (if) that would integrate with some kind of double opt in system. Theoretically, if they're in the database, they should already be confirmed and willing, but I think they just bought a ton of contacts and started emailing them. Sort of a separate issue altogether though.

      Do you have any sort of suggestion for an emailing application?

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      • #4
        Re: I'm a spammer?

        I haven't used Act for many years, and I don't think it can run as its own mail server, it has to use a host.
        As for recommending software, Google for it. With my clients I have them all outsourced, I don't use software internally at all.

        Simon.
        --
        Simon Butler
        Exchange MVP

        Blog: http://blog.sembee.co.uk/
        More Exchange Content: http://exchange.sembee.info/
        Exchange Resources List: http://exbpa.com/
        In the UK? Hire me: http://www.sembee.co.uk/

        Sembee is a registered trademark, used here with permission.

        Comment

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