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  • Bulk Mail Software

    Hi,

    Exchange 2003
    Server 2003
    Outlook 2003

    We have the occasional need to send out mass emailings to our client base (right now maybe about 5,00 people, but expected to grow over time), and from what I've been reading Exchange really isnt a good application for sending bulk emails. Do any of you have experience with software packages that would be better suited for this application? We only send out a couple mailings per month, so its not a tremendous amount.

    Also, is there anything in particular I should look out for, or be concerned with when sending bulk email? Naturall we dont want our domain to end up on any blacklists.

    Thanks

  • #2
    Re: Bulk Mail Software

    If you aren't sending out bulk email frequently (like two or three times a week) then your best option is to outsource it. The large outsourced providers have arrangements with the service providers to ensure the messages get delivered and do not have the messages flagged as spam. They will ensure that you are compliant with the appropriate regulations and that the database is clean and unsubscribe requests are dealt with promptly.

    Simon.
    --
    Simon Butler
    Exchange MVP

    Blog: http://blog.sembee.co.uk/
    More Exchange Content: http://exchange.sembee.info/
    Exchange Resources List: http://exbpa.com/
    In the UK? Hire me: http://www.sembee.co.uk/

    Sembee is a registered trademark, used here with permission.

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    • #3
      Re: Bulk Mail Software

      Thanks for the response. We actually are using an outside company for this purpose, but someone asked me about the possibility of bringing in house. I'd much rather keep it offsite, and let the other company worry about it, but we'll see what they decide. These guys get ideas into their heads, and you never know whats going to happen.

      Thanks

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      • #4
        Re: Bulk Mail Software

        To bring it in house you have worry about getting the DNS records setup, probably a separate internet connection (to protect your primary link from being blacklisted) and server.
        I would suggest a separate sub domain to host it on so that rejects do not have to come through the Exchange server.

        You also have to run the risk that there are some people who consider any marketing/bulk email to be spam and will report it as such, so you will have to take on the headaches of dealing with the blacklist operators. Most of the blacklists operate on the practise of block first, ask questions later and some will refuse to remove you if you ask them to.

        Go through the major operators and see what hoops you have to jump through to get off their lists. Then you have the private blacklists of AOL and AT&T to worry about.

        Its a headache, and for such a small operation really is not worth the hassle.

        Simon.
        --
        Simon Butler
        Exchange MVP

        Blog: http://blog.sembee.co.uk/
        More Exchange Content: http://exchange.sembee.info/
        Exchange Resources List: http://exbpa.com/
        In the UK? Hire me: http://www.sembee.co.uk/

        Sembee is a registered trademark, used here with permission.

        Comment


        • #5
          Re: Bulk Mail Software

          That really does sound like a complete headache. i appreciate the info, it makes my job of talking them out of it that much easier.

          Thanks

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