Traditionally, when it comes to the enterprise, Apple is an afterthought, or at least that’s how it was a decade ago. Today, Apple’s CEO Tim Cook shared on stage that for Apple, the Enterprise is a 25 billion dollar a year business for the 12 months ending in June.
Cook said that the enterprise is “not a hobby” and that this is “a real business” and at $25 billion a year, it’s hard to argue with his statements.
So where does the revenue come from? Cook did not share this information directly but it’s likely safe to assume that iPhones are a big part of this figure as the company sells millions of these device every quarter and while not as many iPads are sold, the company has been pushing them further into the enterprise.
Apple’s products are generally adored by its users and the company likes to tout its high satisfaction rates among its customers. Knowing this, there is likely a strong push from employees in large corporations to switch to iOS from the likes of Blackberry or possibly Android because of the better user experience.
Apple still makes the majority of its revenue each quarter from non-enterprise sales but at $25 billon, it’s clear that the company has penetrated the lucrative corporate markets with its products.